DURACELL: The # 1 SIGNPOST Brand
- Duracell is the #1 & most trusted battery brand
- Duracell has the highest equity and top of mind awareness in South Africa
- Duracell’s value/item contribution is higher than our competitors*
- Duracell’s copper & black proven to signify the battery category to shoppers
- Device have increasingly more advanced features and connectivity needing a premium battery